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Boardroom Socks

Sponsored · Exhibit 01 · Burgundy Menu Card

A burgundy sock that earns its place under a suit.

Our Burgundy Merino Wool Over the Calf Dress Socks add a rich colour to charcoal and grey. A reinforced heel and toe add durability, and the soft merino wool blend manages moisture through a long day.

Made in USA from imported and domestic yarns.

Burgundy, from the boardroom to the weekend

Burgundy Merino Wool Over the Calf Dress Socks

  • Merino Wool - Over the Calf
  • Reinforced heel and toe
  • Soft merino wool blend manages moisture
  • Made in USA from imported and domestic yarns
Burgundy Merino Wool Over the Calf Dress Socks

BOARDROOMSOCKS.COM

Burgundy Over the Calf

Shop Burgundy
Format
Menu-card split, product photo
Persona
Men in suits who want one bolder colour at the ankle
Reason to buy
Reinforced to hold its shape
Funnel stage
Middle of funnel
Product
Burgundy Merino Wool Over the Calf Dress Socks
Lands on
Landing page

Why it should work. A single colour with a clear material story gives a menu-style layout something concrete to list.

Tests. Whether a colour-led exhibit beats a material-led one.

Boardroom Socks

Sponsored · Exhibit 02 · Free Returns Navy

Free shipping and free returns on every U.S. order.

Navy Geometric Cotton Over the Calf Dress Socks are $19.75 a pair. Free shipping and free 90-day returns come with all U.S. orders, so trying a new pair with your darkest shoes is an easy call.

Pick your pair and try it with your best dark shoes.

Navy Geometric Cotton Over the Calf Dress Socks
Free Shipping & Returns - All U.S. Orders

Free shipping. Free 90-day returns.

Navy Geometric Cotton Over the Calf, $19.75

BOARDROOMSOCKS.COM

Free Shipping and Returns

Shop Now
Format
Offer on product photo
Persona
First-time buyer who wants the risk out of ordering socks online
Reason to buy
Free shipping and free returns
Funnel stage
Bottom of funnel
Product
Navy Geometric Cotton Over the Calf Dress Socks
Lands on
Landing page

Why it should work. The return promise is the strongest risk reducer the brand already has.

Tests. Policy-led offer against product-led copy for a first purchase.

Boardroom Socks

Sponsored · Exhibit 03 · Six Pair Collage

A gift box with six pairs of merino wool socks.

Open the box and there are six pairs of patterned merino wool dress socks, ready for a birthday, a promotion or just a Monday. Over 10,000+ gift boxes sold, and every one is made in the USA.

Pick the box. Skip the guessing.

Six colorful pairs

Six colorful pairs

Merino wool

Merino wool

Made Right Here, the Right Way

Made Right Here, the Right Way

Six pairs. One box. Zero guessing.

Gift Boxes - Over the Calf

BOARDROOMSOCKS.COM

Merino Wool Gift Box

Shop Gift Boxes
Format
Three-photo collage
Persona
Someone shopping for a husband, dad or boss who wears a suit
Reason to buy
Gift boxes
Funnel stage
Middle of funnel
Product
Merino Wool Over the Calf Dress Socks - 6 Pair Gift Box
Lands on
Landing page

Boardroom Socks

Sponsored · Exhibit 04 · No-Show Two-Pack

Two no-show pairs, one price you can see.

Our No-Show Socks (2-Pack) are $27.95 and made for low shoes and loafers. Every U.S. order ships free, and a 90 day no questions asked return policy backs the purchase.

Low-cut shoes deserve a proper sock.

No-Show Socks (2-Pack)
90 day no questions asked return policy

No-show socks with a 90 day return

No-Show Socks (2-Pack), $27.95

BOARDROOMSOCKS.COM

No-Show Socks (2-Pack)

Shop No-Show
Format
Offer on product photo
Persona
Man who wears loafers without socks showing and hates slipping heels
Reason to buy
Free shipping and free returns
Funnel stage
Bottom of funnel
Product
No-Show Socks (2-Pack)
Lands on
Landing page

Boardroom Socks

Sponsored · Exhibit 05 · Inside One Sock

Look closely at what goes into one black sock.

Our Black Merino Wool Mid Calf Dress Socks are knit from fine merino wool, with a reinforced heel and toe for durability. They are sharp enough for the boardroom and easy enough for the weekend.

Mid-calf length, merino feel.

Black Merino Wool Mid Calf Dress Socks
Inside one black merino sock
  1. 1Fine merino wool
  2. 2Reinforced heel and toe
  3. 3Mid-calf length
  4. 4Made in USA

BOARDROOMSOCKS.COM

Black Merino Mid Calf

Shop Black
Format
Product photo, ingredient chips
Persona
Office worker who wants a plain black sock that lasts
Reason to buy
Reinforced to hold its shape
Funnel stage
Top of funnel
Product
Black Merino Wool Mid Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Exhibit 06 · Pairs Sold Hero

Navy merino, and a lot of men already wear it.

900,000+ pairs sold, and our Navy Merino Wool Over the Calf Dress Socks sit right in the middle of that. Classic colour, true over the calf length, made in the USA from imported and domestic yarns.

Start with navy.

Navy Merino Wool Over the Calf Dress Socks
900,000+ pairs sold. Start with navy.

900,000+

Pairs Sold

BOARDROOMSOCKS.COM

Navy Merino Over the Calf

Shop Navy
Format
Product hero
Persona
Man who wants the safest colour that still feels premium
Reason to buy
Pairs already sold
Funnel stage
Top of funnel
Product
Navy Merino Wool Over the Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Exhibit 07 · Purple Made Here

Purple socks, made in the USA.

Our Purple Merino Wool Over the Calf Dress Socks are made in USA from imported and domestic yarns by a small, family-owned business. Wear them with navy and grey when the suit needs a little personality.

Family-owned. Made right here.

Purple Merino Wool Over the Calf Dress Socks
Made in USA from Imported & Domestic Yarns

Purple, made right here

BOARDROOMSOCKS.COM

Purple Merino Socks

Shop Purple
Format
Full-bleed photo
Persona
Man who wants colour at the ankle but a quiet suit
Reason to buy
Made in USA
Funnel stage
Top of funnel
Product
Purple Merino Wool Over the Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Native 01 · Sky Blue Notes

My phone notes before the client lunch:

Navy suit. Pale shirt. Sky Blue Merino Wool Over the Calf Dress Socks. They stay up through even your busiest days, and the merino blend manages moisture, so the day does not wear on the feet.

Notes app, sorted.

Sky Blue Merino Wool Over the Calf Dress Socks

Notes

Outfit notes: socks first

  • Navy suit, pale shirt
  • Sky blue socks, over the calf
  • They stay up all day
  • Same pair works on the weekend

BOARDROOMSOCKS.COM

Sky Blue Over the Calf

Shop Sky Blue
Format
Notes app over product photo
Persona
Salesman who plans outfits the night before
Reason to buy
Boardroom to the weekend
Funnel stage
Middle of funnel
Product
Sky Blue Merino Wool Over the Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Native 02 · Where Did You Get

Where did you get those socks?

A customer wrote: "Great socks. I buy them for my 25 year old grandson." Our Light Grey Heather Merino Wool Over the Calf Dress Socks make an easy gift for a man who wears a suit.

Send the link, not the explanation.

Dad

Where did you get those socks?

Light Grey Heather Merino Wool Over the Calf Dress Socks

Boardroom Socks. Over the calf, so they stay up.

Ordering you a pair

BOARDROOMSOCKS.COM

Grey Heather Gift Idea

Shop Grey Heather
Format
Message thread with photo
Persona
Family member who always gets asked for gift ideas
Reason to buy
Review count
Funnel stage
Middle of funnel
Product
Light Grey Heather Merino Wool Over the Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Native 03 · Mid Or Over Poll

Poll time: mid-calf or over the calf?

Same black ribbed look, two lengths. Our Black Merino Wool Mid Calf Dress Socks sit shorter, while our true over the calf length keeps socks up throughout even your busiest days. Vote, then shop both.

Which team are you on?

Mid-Calf
Over the Calf

Mid-calf or over the calf?

Mid-CalfOver the Calf

BOARDROOMSOCKS.COM

Mid-Calf vs Over the Calf

Compare Lengths
Format
Stories poll
Persona
Man unsure which sock length suits his day
Reason to buy
Boardroom to the weekend
Funnel stage
Middle of funnel
Product
Black Merino Wool Mid Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Native 04 · Pink Camera Roll

Saturday morning, camera roll: pink socks.

Our Pink Merino Wool Mid Calf Dress Socks went from a weekday suit to brunch without a change. Soft merino wool, reinforced heel and toe, and a colour that gets a nod from across the table.

Add a little pink to the week.

Pink Merino Wool Mid Calf Dress Socks
RecentsSaturday
morning
Edit

Saturday morning, pink socks

BOARDROOMSOCKS.COM

Pink Merino Mid Calf

Shop Pink
Format
Camera-roll share
Persona
Man who dresses up on weekends and likes a little colour
Reason to buy
Boardroom to the weekend
Funnel stage
Top of funnel
Product
Pink Merino Wool Mid Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Meme 01 · Drake Stays Up

Dress socks should not need adjusting at lunch.

Black Cotton Over the Calf Dress Socks have a true over the calf length that keeps them in place. A reinforced heel and toe add durability, wash after wash, in extra-long staple cotton.

Choose the sock that stays.

Socks that stay up. Finally.

Drake Hotline Bling meme about Boardroom Socks

Socks that slide down by lunch

Over the calf that stays up all day

Boardroom Socks

BOARDROOMSOCKS.COM

Black Cotton Over the Calf

Shop Black Cotton
Format
Meme template, product swapped in
Persona
Commuter tired of socks that slip down
Reason to buy
Reinforced to hold its shape
Funnel stage
Top of funnel
Product
Black Cotton Over the Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Meme 02 · Burgundy Distraction

Every man in a charcoal suit, at some point.

He looks at Burgundy Merino Wool Mid Calf Dress Socks, his black pair goes unnoticed, and nobody is surprised. A rich burgundy suits grey and navy equally well.

Black is fine. Burgundy is better.

Black socks never saw it coming

Distracted Boyfriend meme about Boardroom Socks

Burgundy merino socks

Me in a charcoal suit

The same black pair again

Boardroom Socks

BOARDROOMSOCKS.COM

Burgundy Mid Calf

Shop Burgundy
Format
Meme template, product swapped in
Persona
Man whose sock drawer is all black
Reason to buy
Boardroom to the weekend
Funnel stage
Top of funnel
Product
Burgundy Merino Wool Mid Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Meme 03 · Wool Or Cotton

Merino wool or cotton? A real Tuesday dilemma.

Our Navy Cotton Over the Calf Dress Socks sit beside a full merino wool range, and the shop covers both. Based on 2563 reviews, customers have plenty of opinions on which is better.

Pick one. Or pick both.

The hardest choice at work today

Two Buttons meme about Boardroom Socks

Merino wool

Cotton

Me, choosing a dress sock

Boardroom Socks

BOARDROOMSOCKS.COM

Merino vs Cotton

Compare Fabrics
Format
Meme template, product swapped in
Persona
Shopper comparing fibres before the first purchase
Reason to buy
Review count
Funnel stage
Middle of funnel
Product
Navy Cotton Over the Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Meme 04 · Gift Box Brain

Gift logic, from basic to enlightened.

Start with one pair, move up to a few, then browse the 12+ colors. The top level is a Merino Wool Over the Calf Dress Socks - 6 Pair Gift Box: six pairs for one very organised wardrobe.

Level four is the box.

Gift buying, in four levels

Expanding Brain meme about Boardroom Socks

One pair of socks

A few pairs of socks

Every one of the 12+ colors

A gift box of six pairs

Boardroom Socks

BOARDROOMSOCKS.COM

Six Pair Gift Box

Shop Gift Boxes
Format
Meme template, product swapped in
Persona
Gift buyer who keeps upgrading the plan
Reason to buy
Gift boxes
Funnel stage
Middle of funnel
Product
Merino Wool Over the Calf Dress Socks - 6 Pair Gift Box
Lands on
Landing page

Boardroom Socks

Sponsored · Meme 05 · Change My Mind

Hot take about dress sock length.

Our Navy Merino Wool Over the Calf Dress Socks use a true over the calf length that keeps them up all day. Add a reinforced heel and toe and the merino blend manages moisture, even on long days.

Change our mind.

Over the calf. Change our mind.

Change My Mind meme about Boardroom Socks

Over the calf keeps socks up all day

Boardroom Socks

BOARDROOMSOCKS.COM

Navy Over the Calf

Shop Navy
Format
Meme template, product swapped in
Persona
Man who hates adjusting his socks in meetings
Reason to buy
Reinforced to hold its shape
Funnel stage
Middle of funnel
Product
Navy Merino Wool Over the Calf Dress Socks
Lands on
Landing page

Boardroom Socks

Sponsored · Meme 06 · Gift Box Plan

The plan was to give a gift box away.

Order a Merino Wool Mid Calf Dress Socks - 6 Pair Gift Box, hand it over, then reconsider. The patterned merino wool looks better in person, and free shipping applies to all U.S. orders.

Free shipping on all U.S. orders.

The plan was a gift. Then it wasn't.

Gru's Plan meme about Boardroom Socks

Order a six pair gift box

Hand it to a friend

Keep the box for yourself

Keep the box for yourself

Boardroom Socks

BOARDROOMSOCKS.COM

Mid-Calf Gift Box

Shop Gift Box
Format
Meme template, product swapped in
Persona
Gift buyer who keeps wanting the gift for himself
Reason to buy
Gift boxes
Funnel stage
Bottom of funnel
Product
Merino Wool Mid Calf Dress Socks - 6 Pair Gift Box
Lands on
Landing page

Boardroom Socks

Sponsored · Meme 07 · Buff Made Here

Two kinds of socks. One of them is made here.

Khaki Geometric Cotton Over the Calf Dress Socks are made in USA by a small, family-owned business. While similar European-made socks often cost twice as much, we deliver the same elevated quality at an exceptional value.

Keep the shape. Skip the markup.

Made here beats made to sag

Buff Doge vs. Cheems meme about Boardroom Socks

Boardroom Socks, made in the USA

Socks that lose their shape

Boardroom Socks

BOARDROOMSOCKS.COM

Khaki Geometric Cotton

Shop Khaki
Format
Meme template, product swapped in
Persona
Value-minded man who buys for quality, not a label
Reason to buy
Made in USA
Funnel stage
Top of funnel
Product
Khaki Geometric Cotton Over the Calf Dress Socks
Lands on
Landing page

Photography and product names belong to Boardroom Socks. Every ad lands on a page in this package. Memes use real, recognizable templates with Boardroom Socks product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.